https://www.jsrd-marketing.com/
Journal of Marketing R&D is a peer review journal that strives to publish the best manuscripts available that address research in marketing and marketing research practice. JSR&D is a scholarly and professional journal. It does not attempt to serve the generalist in marketing management, but it does strive to appeal to the professional in marketing research.
The Journal of Marketing R&D is the official Journal of the Academy of Marketing and is a double-blind peer-reviewed periodical with a global reputation for publishing path-breaking and original contributions. it is concerned with all aspects of marketing theory and practice. The intellectual remit of the Journal includes contributions that further our knowledge of marketing management, as well as research that takes marketing management and the managerial agenda of marketing thought as an object of intellectual scrutiny in its own right. By its nature, this means that the Journal of Marketing R&D is the preeminent outlet in marketing and consumer research that welcomes contributions from across the paradigmatic and methodological spectrum.
The Journal of Marketing R&D explicitly desires to see all paradigmatic traditions contribute to debates on marketing theory and practice. This includes traditional, predominantly managerial contributions aligned with logical empiricist perspectives, through to interpretive and Consumer Culture Theoretic (CCT) reflections on marketing's role in providing the resources for identity building and self-affirmation, as well as the negative ramifications of consumption on individuals and communities. Studies that engage with both the light-side and dark-side of marketing and consumer practice are welcome.
Going beyond these two research orientations, the Journal of Marketing R&D seeks to support a number of other important paradigmatic traditions including Marxist and Neo-Marxist perspectives, postmodern interpretations of marketing and consumer practice, postcolonial understandings, macromarketing and Transformative Consumer Research (TCR) interventions, to name just a few which further marketing thought. The paradigmatic pluralism of the Journal of Marketing R&D is underwritten by a belief that marketing scholarship must be theoretically embedded and reflexive if it is to enhance our knowledge of marketing theory and practice(s).
Journal of Marketing R&D seeks to meet the needs of a wide but sophisticated audience. As such, all contributions to the Journalare expected to be intellectually rigorous, well embedded in the relevant literatures, yet understandable to our wide audience. We do not wish to be overly prescriptive about the types of papers we desire to receive, yet some of the areas that are of interest can include:
Associates editors :
JRSD Applications publishes carefully refereed research, review and survey papers which offer a significant contribution to the computer science literature, and which are of interest to a wide audience. Coverage extends to all main-stream branches of computer science and related applications.
JRSD is accepting submissions. You may submit your research/review/survey results as per the following.
schedule:
Important Dates: Volume 2 No. 1, April 2017
Paper Submission Due: April 10, 2017
Review Notification: April 20, 2017
Publication Date: April 28, 2017
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